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AMERICAN EXPRESS TRAVEL-CRUISES
American Express Travel – one of the world's leading providers of
cruise vacations – has several new cruise initiatives to offer its
customers and the greater traveling public. New initiatives span the
scope of consumer comfort level – from nautical novices to seasoned
luxury cruise pros – to help those new to cruising discover this
wonderful form of travel, and help seasoned cruisers enjoy it all the
more.
Following are new and enhanced cruise initiatives from American
Express, as well as cruise travel trends based on actual bookings by
American Express Travel customers.
American Express Travel Assists “New Cruisers” with Online
Travel Guide for First-Timers - To help those new to cruise vacations
while attracting a new set of customers to the fun and excitement of
cruising, American Express Travel has introduced a new webpage
helping nautical novices interested in taking their first cruise. The
webpage, located at www.americanexpress.com/newcruiser, explains
the basics of traveling by ship, and details notable on-board activities,
top destinations and alluring shore excursions for popular ports of call.
The new webpage houses videos and photos and also includes tips
on how to choose the most suitable accommodations and ship size,
packing tips, and what amenities to expect from various cruise
experiences. Travelers can either book online or choose the “click to
chat” feature that puts consumers in direct, real-time communication
with a dedicated American Express Travel cruise specialist.
Expansion of American Express Travel’s Popular Mariner Club
Program – The American Express Mariner Club program provides
access to special cruise benefits, services and amenities for any
American Express Travel cruise customer who asks to participate in
the free program. Through the program, customers get access to
competitive cruise fares, complimentary customized shoreside
excursions, onboard cocktail parties, and the expertise of expert
Mariner Club hosts. In addition to the benefits offered to all Mariner
Club customers, American Express Cardmembers receive additional
special benefits such as double Membership Rewards® points and a
$100 statement credit.
This year, the Mariner Club has signed on four new cruise lines as
partners in the program: Celebrity Cruises, Cunard Line, Orient Lines
and UniWorld. These join Crystal Cruises, Holland America Line,
Regent Seven Seas Cruises, The Yachts of Seabourn, Silversea
Cruises and Windstar Cruises.
New Unique, Exclusive Cruise Vacation for Platinum Card members
- A new cruise vacation is currently available through American
Express’ Platinum Travel Service featuring its prestigious Fine Hotels
& Resorts program and Cunard’s legendary Queen Mary 2. Through
May 15, Platinum Card members can book a trans-Atlantic crossing
between New York and London book-ended by stays in New York’s
luxurious Jumeirah Essex House on Central Park and London’s posh
The Metropolitan on ritzy Park Lane.
In between, travelers enjoy one of the most elegant cruises in the
world. The six-night oceanic crossing aboard the luxurious Queen
Mary 2, with its tastefully decorated staterooms and meals that unfold
with pageantry, is testament to Cunard’s personalized White Star
Service. Glamour takes center stage at “Royal Nights” balls. The
AquaTherapy Centre of the exclusive Canyon Ranch SpaClub®
pampers passengers in style. Talks by prominent authors and
presentations by actors from London’s acclaimed Royal Academy of
Dramatic Art provide cultural pursuits, as do wine tastings, art classes
and cooking demonstrations.
Exclusively for Platinum Card members, the vacation provides free
amenities including a shipboard credit of up to $600, an exclusive
embarkation and a welcome bottle of wine. In New York and London,
the vacation provides for extra special amenities at both hotels –
above and beyond even those provided by the Fine Hotels & Resorts
program, which include a room upgrade upon arrival, when available,
a continental breakfast for two each day, a convenient late check-out
time of 4 p.m. and a special amenity that varies at each hotel and
resort. Travelers also can earn up to 25,000 Membership Rewards®
bonus points.
Cruise Facts and Figures - According to a recent poll of its travel
agents, American Express Travel found that cruising continues to be
an increasingly popular vacation option among families, couples and
travelers overall. In fact, the poll revealed that 49% of agents see
vacations on mega-cruise ships as one of the hottest trends in the
travel industry.
Additional trends captured through American Express Travel booking
data include:
Bookings are Up: American Express Travel cruise vacation bookings
exhibited double-digit growth from December 2006 through February
2007, compared with the same period the previous year
Hot Destinations: Top cruise destinations booked recently by
American Express Travel customers are: the Caribbean, Alaska,
Europe, the Mediterranean, and Mexico – with Europe, the
Mediterranean and Mexico showing the most growth compared to last
cruise season
Last-Minute Getaways and Long-Term Plans: The Caribbean, the top
cruise vacation overall according to actual bookings, is experiencing
the biggest rise in last-minute bookings, while Alaska showed a slight
trend towards more advanced bookings. Europe and the
Mediterranean on the other hand experienced a solid jump among
bookings made six months or more in advance
American Express Travel – one of the world's leading providers of
cruise vacations – has several new cruise initiatives to offer its
customers and the greater traveling public. New initiatives span the
scope of consumer comfort level – from nautical novices to seasoned
luxury cruise pros – to help those new to cruising discover this
wonderful form of travel, and help seasoned cruisers enjoy it all the
more.
Following are new and enhanced cruise initiatives from American
Express, as well as cruise travel trends based on actual bookings by
American Express Travel customers.
American Express Travel Assists “New Cruisers” with Online
Travel Guide for First-Timers - To help those new to cruise vacations
while attracting a new set of customers to the fun and excitement of
cruising, American Express Travel has introduced a new webpage
helping nautical novices interested in taking their first cruise. The
webpage, located at www.americanexpress.com/newcruiser, explains
the basics of traveling by ship, and details notable on-board activities,
top destinations and alluring shore excursions for popular ports of call.
The new webpage houses videos and photos and also includes tips
on how to choose the most suitable accommodations and ship size,
packing tips, and what amenities to expect from various cruise
experiences. Travelers can either book online or choose the “click to
chat” feature that puts consumers in direct, real-time communication
with a dedicated American Express Travel cruise specialist.
Expansion of American Express Travel’s Popular Mariner Club
Program – The American Express Mariner Club program provides
access to special cruise benefits, services and amenities for any
American Express Travel cruise customer who asks to participate in
the free program. Through the program, customers get access to
competitive cruise fares, complimentary customized shoreside
excursions, onboard cocktail parties, and the expertise of expert
Mariner Club hosts. In addition to the benefits offered to all Mariner
Club customers, American Express Cardmembers receive additional
special benefits such as double Membership Rewards® points and a
$100 statement credit.
This year, the Mariner Club has signed on four new cruise lines as
partners in the program: Celebrity Cruises, Cunard Line, Orient Lines
and UniWorld. These join Crystal Cruises, Holland America Line,
Regent Seven Seas Cruises, The Yachts of Seabourn, Silversea
Cruises and Windstar Cruises.
New Unique, Exclusive Cruise Vacation for Platinum Card members
- A new cruise vacation is currently available through American
Express’ Platinum Travel Service featuring its prestigious Fine Hotels
& Resorts program and Cunard’s legendary Queen Mary 2. Through
May 15, Platinum Card members can book a trans-Atlantic crossing
between New York and London book-ended by stays in New York’s
luxurious Jumeirah Essex House on Central Park and London’s posh
The Metropolitan on ritzy Park Lane.
In between, travelers enjoy one of the most elegant cruises in the
world. The six-night oceanic crossing aboard the luxurious Queen
Mary 2, with its tastefully decorated staterooms and meals that unfold
with pageantry, is testament to Cunard’s personalized White Star
Service. Glamour takes center stage at “Royal Nights” balls. The
AquaTherapy Centre of the exclusive Canyon Ranch SpaClub®
pampers passengers in style. Talks by prominent authors and
presentations by actors from London’s acclaimed Royal Academy of
Dramatic Art provide cultural pursuits, as do wine tastings, art classes
and cooking demonstrations.
Exclusively for Platinum Card members, the vacation provides free
amenities including a shipboard credit of up to $600, an exclusive
embarkation and a welcome bottle of wine. In New York and London,
the vacation provides for extra special amenities at both hotels –
above and beyond even those provided by the Fine Hotels & Resorts
program, which include a room upgrade upon arrival, when available,
a continental breakfast for two each day, a convenient late check-out
time of 4 p.m. and a special amenity that varies at each hotel and
resort. Travelers also can earn up to 25,000 Membership Rewards®
bonus points.
Cruise Facts and Figures - According to a recent poll of its travel
agents, American Express Travel found that cruising continues to be
an increasingly popular vacation option among families, couples and
travelers overall. In fact, the poll revealed that 49% of agents see
vacations on mega-cruise ships as one of the hottest trends in the
travel industry.
Additional trends captured through American Express Travel booking
data include:
Bookings are Up: American Express Travel cruise vacation bookings
exhibited double-digit growth from December 2006 through February
2007, compared with the same period the previous year
Hot Destinations: Top cruise destinations booked recently by
American Express Travel customers are: the Caribbean, Alaska,
Europe, the Mediterranean, and Mexico – with Europe, the
Mediterranean and Mexico showing the most growth compared to last
cruise season
Last-Minute Getaways and Long-Term Plans: The Caribbean, the top
cruise vacation overall according to actual bookings, is experiencing
the biggest rise in last-minute bookings, while Alaska showed a slight
trend towards more advanced bookings. Europe and the
Mediterranean on the other hand experienced a solid jump among
bookings made six months or more in advance
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